The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WNC · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

LOCO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BFAM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MCFT · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MeasureWNCLOCOBFAMMCFT
Moat Score (0–100)5354 (highest)54 (highest)53
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend576595 (highest)20
Pricing power039 (highest)38
Returns on capital57161390 (highest)
Balance-sheet safety71634774 (highest)
Capital allocation82 (highest)727445
57% below value if growth stopped today (largest discount to value if growth stopped today)67% above value if growth stopped today226% above value if growth stopped today36% below value if growth stopped today
Market cap$539M$477M$4.2B$398M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025