The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

YUMC · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

CSV · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

FSS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GOLF · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureYUMCCSVFSSGOLF
Moat Score (0–100)7172 (highest)72 (highest)71
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6980100 (highest)78
Pricing power31514384 (highest)
Returns on capital8990 (highest)5650
Balance-sheet safety100 (highest)588465
Capital allocation6880 (highest)7678
44% above value if growth stopped today9% above value if growth stopped today (largest discount to value if growth stopped today)233% above value if growth stopped todayNo price data
Market cap$14.6B$480M$6.9BNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025