The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ZD · Communications · Shallow moat

Shallow moat

Doesn't clear the bar

GFMH · Communications · Shallow moat

Shallow moat

Doesn't clear the bar

TTGT · Communications · Shallow moat

Shallow moat

Doesn't clear the bar

RSVR · Communications · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureZDGFMHTTGTRSVR
Moat Score (0–100)4850 (highest)4948
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend36295060 (highest)
Pricing power100 (highest)70100 (highest)98
Returns on capital2930 (highest)00
Balance-sheet safety3555 (highest)55 (highest)0
Capital allocation40644280 (highest)
5% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data97% above value if growth stopped today
Market cap$2.0B$486377$246M$697M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026