The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ZVIA · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

POST · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

CWGL · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MDLZ · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureZVIAPOSTCWGLMDLZ
Moat Score (0–100)42 (highest)42 (highest)42 (highest)40
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5395 (highest)2750
Pricing power77 (highest)486660
Returns on capital0105 (highest)
Balance-sheet safety55 (highest)155 (highest)12
Capital allocation24656175 (highest)
No price dataNo price data147% above value if growth stopped today57% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$99MNot reported$85.6M$77.6B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025