Flagship explainer
How Cricut, Inc. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $709M | 100% |
| |
| Cost of revenue | $318M | 45% |
|
| $390M | 55% |
| |
| $96M | 14% |
| |
| Income before tax | $108M | 15% |
|
| Income tax | $31.2M | 4% |
|
| $76.7M | 11% |
|
Source:
- SEC filing · FY 2025Filing detailsAccession 0001828962-26-000010