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How Cricut, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$709M · 100%Cost of revenue$318M · 45%Gross profit$390M · 55%Operating income$96M · 14%Income before tax$108M · 15%Income tax$31.2M · 4%Net income$76.7M · 11%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$709M100%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
Cost of revenue$318M45%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
$390M55%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
$96M14%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
Income before tax$108M15%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
Income tax$31.2M4%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
$76.7M11%
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001828962-26-000010 · filed Mar 4, 2026
· event Dec 31, 2025 · retrieved Oct 15, 2026 · annual-row source set
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