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How GOPRO, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$652M · 100%Cost of revenue$432M · 66%Gross profit$219M · 34%Operating income−$83.3M · −13%Income before tax−$91.4M · −14%Income tax$2M · 0%Net income−$93.5M · −14%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$652M100%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
Cost of revenue$432M66%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
$219M34%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
−$83.3M−13%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
Income before tax−$91.4M−14%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
Income tax$2M0%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
−$93.5M−14%
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
Source:
  • 10-K · FY 2025Filing detailsAccession 0001500435-26-000006 · filed Mar 12, 2026
· event Dec 31, 2025 · retrieved Oct 17, 2026 · annual-row source set
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