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Flagship explainer

What drives Inuvo, Inc.’s return on equity?

ROE is five filed business factors multiplied together.

DuPont return on equity factor treeReturn on equity branches into tax burden, interest burden, operating margin, asset turnover, and the equity multiplier.Return on equity−43%Tax burden100%net income ÷ pretax incomeInterest burden76%pretax ÷ operating incomeOperating margin−8%operating income ÷ revenueAsset turnover3.02×revenue ÷ average assetsEquity multiplier2.43×average assets ÷ average equityAs of 2025-12-31 · 2 SEC filing sourcesBuy Like Buffett · buylikebuffett.com
DuPont source inputs
InputValueFiscal yearSource
−$5.1MFY2025
Income before tax−$5.1MFY2025
Operating income−$6.7MFY2025
$86.2MFY2025
Ending assets$24.9MFY2025
Beginning assets$32.2MFY2024
$10MFY2025
$13.5MFY2024
Source:
  • SEC filingFiling detailsAccession 0001654954-25-002032
  • SEC filingFiling detailsAccession 0001654954-26-001943
· event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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INUV dupont explainer — Buy Like Buffett · Buy Like Buffett