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How NerdWallet, Inc. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$837M · 100%Cost of revenue$63.7M · 8%Gross profit$773M · 92%Operating income$65.2M · 8%Income before tax$68.2M · 8%Income tax$19.5M · 2%Net income$48.7M · 6%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$837M100%
Cost of revenue$63.7M8%
$773M92%
$65.2M8%
Income before tax$68.2M8%
Income tax$19.5M2%
$48.7M6%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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