Flagship explainer

How RUSH ENTERPRISES, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$7.1B · 100%Cost of revenue$6.0B · 85%Gross profit$1.5B · 21%Operating income$394M · 6%Income before tax$346M · 5%Income tax$79.8M · 1%Net income$264M · 4%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$7.1B100%
Cost of revenue$6.0B85%
$1.5B21%
$394M6%
Income before tax$346M5%
Income tax$79.8M1%
$264M4%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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