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PURPLE INNOVATION, INC.

PRPL · Materials · FY2025 filings · No moat ·

Price verdict withheld — value if growth stopped today unreliable

No moat
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The five investor questions

30

2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $725M to $469M, decreasing; diluted EPS -0.31 to 0.48, increasing. Latest-filed diluted EPS remains usable for Business Trend, but an integer share-count change lacks enough evidence to confirm a comparable EPS basis; valuation growth therefore stays at 0%.

61

Median gross margin 40.2% over 9y, stable.

0

Median ROIC -61.9%, above the 12% hurdle in 0% of years.

28

Net debt/EBITDA n/ax, interest coverage -1x.

49

Owner earnings changed trend unclear over up to the ten most recent annual observations.

Price vs. value if growth stopped today

A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.

Above value if growth stopped todayBelow value if growth stopped today
No price data
Not reported
Unavailable — insufficient owner-earnings data
Unavailable — insufficient growth-model data
$7.63
No price data

This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. PRPL revenue fell in each of the three most recent year-over-year FY comparisons, so this estimate is flagged as unreliable for this company.

Among the current top-score group, the median current price is 239% above the zero-growth estimate across 48 of the current top 50 companies by Moat Score with both values.

Score records captured Jul 26, 2026.

Exactly which 50 companies?

FTNT, META, MEDP, IBEX, MSFT, GOOGL, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, VEEV, GRMN, SSD, MNST, DOCS, MCO, CPRT, NTAP, LRCX, NVDA, CORT, SFM, MPTI, ULTA, SN, RMD, ROL, PAYC, IRMD, INTU, DECK, MORN, LGCY, DAL, GWW, ISRG, MPWR, CTAS, LOPE, MRK, CMG, FAST, BKNG, ORLY

Missing a usable price or zero-growth estimate: ANF, BKNG.

Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.

11 years of fundamentals

The business, in plain English

PURPLE INNOVATION, INC. booked $469M of revenue in FY2025 in the Materials sector and kept 40.2% of it as gross profit — a solid-margin business by that measure. After every other cost, −11.0% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $197M (FY2017) to $469M (FY2025) — about 11.5% a year compounded over 8 years.

It earned −46.8% on invested capital in the latest filed year, FY2025. Across the full 8-year measurable filed record, median ROIC was −61.9%. Over the v3 recent window (8 measurable filed years), median ROIC was −61.9%. The Returns on Capital filter above scores it 0/100.

The balance sheet carried $127M of total debt in FY2025. Balance-Sheet Safety scores it 28/100.

Put together: Pricing Power is the strongest of the five filters (61/100) and Returns on Capital the weakest (0/100), which is how PRPL lands at 34/100 — a None moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2015–FY2025 · 11 fiscal years, normalized from PRPL’s SEC filings

Sales, as filed$469M FY2025
$0$500M2015201920232025
Revenue kept after cost of goods40.2% FY2025
0%20%40%2015201920232025
Standard ROIC or separately labeled Operating ROICROIC −46.8% FY2025

Not meaningful FY2019–2020: invested capital is negative (cash exceeds debt + equity)

−200%−100%0%2015201920232025
Cash an owner could take out−$35.4M FY2025
−$200M−$100M$02015201920232025

The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Flagship explainer

How PURPLE INNOVATION, INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$469M · 100%Cost of revenue$280M · 60%Gross profit$189M · 40%Operating income−$43M · −9%Income before tax−$51.3M · −11%Income tax$207000 · 0%Net income−$51.4M · −11%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$469M100%
Cost of revenue$280M60%
$189M40%
−$43M−9%
Income before tax−$51.3M−11%
Income tax$2070000%
−$51.4M−11%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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Flagship explainer

What PURPLE INNOVATION, INC. owns — and owes

PURPLE INNOVATION, INC.'s filing tags don't support a full breakdown — here's what is filed:

Table alternative
Filed lineValue% of assetsSource
Total assets$296M100%
Cash and equivalents$24.3M8%
$127M43%
Stockholders’ equity−$29.7M−10%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set

Flagship explainer

What drives PURPLE INNOVATION, INC.’s return on equity?

ROE is five filed business factors multiplied together.

DuPont return on equity factor treeReturn on equity branches into tax burden, interest burden, operating margin, asset turnover, and the equity multiplier.Return on equity1084%Tax burden100%net income ÷ pretax incomeInterest burden119%pretax ÷ operating incomeOperating margin−9%operating income ÷ revenueAsset turnover1.55×revenue ÷ average assetsEquity multiplier-63.66×average assets ÷ average equityAs of 2025-12-31 · 2 SEC filing sourcesBuy Like Buffett · buylikebuffett.com
DuPont source inputs
InputValueFiscal yearSource
−$51.4MFY2025
Income before tax−$51.3MFY2025
Operating income−$43MFY2025
$469MFY2025
Ending assets$296MFY2025
Beginning assets$308MFY2024
−$29.7MFY2025
$20.2MFY2024
Source:
  • SEC filingFiling detailsAccession 0001213900-25-023815
  • SEC filingFiling detailsAccession 0001213900-26-036974
· event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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Flagship explainer

Where PURPLE INNOVATION, INC.'s cash went

PURPLE INNOVATION, INC.’s filing does not supply enough provenance-matched cash-flow lines for a truthful flow chart — here’s what is filed:

Table alternative
Filed lineValue% of cash from operationsSource
Cash from operations−$33.8M−100%
Depreciation and amortization$24.1M71%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set

Curated 19-manager tier

Who reported holding PURPLE INNOVATION, INC.

Delayed public 13F reports for 2026-Q2—not live positions, trades, or recommendations.

0 holding0 exited0 not holding0/19 resolved19 unavailable

Named manager positions and quarter-over-quarter changes
ManagerReported positionQuarter-over-quarterFiling accession
Abrams CapitalUnavailableComparison unavailableFiling unavailable
Akre CapitalUnavailableComparison unavailableFiling unavailable
Baupost GroupUnavailableComparison unavailableFiling unavailable
Berkshire HathawayUnavailableComparison unavailableFiling unavailable
Brave Warrior AdvisorsUnavailableComparison unavailableFiling unavailable
Dodge & CoxUnavailableComparison unavailableFiling unavailable
First EagleUnavailableComparison unavailableFiling unavailable
FundsmithUnavailableComparison unavailableFiling unavailable
Gardner Russo & QuinnUnavailableComparison unavailableFiling unavailable
Gates Foundation TrustUnavailableComparison unavailableFiling unavailable
Mairs & PowerUnavailableComparison unavailableFiling unavailable
Markel / Markel-GaynerUnavailableComparison unavailableFiling unavailable
Oakmark / Harris AssociatesUnavailableComparison unavailableFiling unavailable
Pershing SquareUnavailableComparison unavailableFiling unavailable
Polen CapitalUnavailableComparison unavailableFiling unavailable
Sequoia / Ruane CunniffUnavailableComparison unavailableFiling unavailable
Southeastern Asset ManagementUnavailableComparison unavailableFiling unavailable
Tweedy, BrowneUnavailableComparison unavailableFiling unavailable
Yacktman Asset ManagementUnavailableComparison unavailableFiling unavailable

Position size uses shares and filed value from each manager’s 13F. Portfolio weight uses the eligible long-share filing denominator. Changes compare only with the immediately preceding calendar quarter.

Source: Filing source unavailable · event Jun 30, 2026 · retrieved Jul 26, 2026

Flagship explainer

What PURPLE INNOVATION, INC. insiders reported

Records still being gathered — partial as of retrieval Aug 18, 2026.

Partial coverage: the incomplete Form 4 walk cannot establish no activity, an activity date, or zero counts.

Moat Score history

15 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale33.6 / 100
0406080100WideNarrowShallowNo moatJul 17, 2026Jul 26, 2026

Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.

Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars

  1. Normalizer upgraded unstamped (version unknown)moat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
  2. Methodology upgraded moat-index@2.0.0moat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
  3. Methodology upgraded moat-index@1.2.0moat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026

Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.

Insider activity

Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”

These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.

This machine-readable surface covers SEC ownership filings from 2003; it does not represent earlier paper-era records.

Records still being gathered — partial as of retrieval Aug 18, 2026.

Trailing-12-month totals and the 90-day cluster result are withheld because this issuer walk is incomplete.

No reported Form 4 rows were captured for PRPL; the incomplete walk cannot establish zero activity, zero counts, or a negative cluster result.

A filing source-event date will appear when a Form 4 row is captured.

Retrieved .

Track record

How PURPLE INNOVATION, INC.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.

Point-in-time scores 2015–2025, one methodology version · reconstructed from filings on file each Dec 31 — never with hindsight

Point-in-time Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year

How to read this: each dot is what the engine would have scored PRPL on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.

0406080100WideNarrowShallowNo moatPoint-in-time Moat Score102050100200Indexed price · log scale (2016 = 100)2015201720192021202320252026

Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.

What followed, in the years it rated Wide

In the reconstructed history shown, PRPL did not rate Wide-moat in any year, so there is no wide-moat track record to report. That absence is itself the honest answer — we don’t manufacture a comparison where the rating never earned one.

Materials context

#200 of 309 scored Materials companies, ranked by Moat Score.

Nearest peers by Moat Score

  1. #198OC Owens Corning33.9No moat
  2. #199NWL NEWELL BRANDS INC.33.8No moat
  3. #201BSIN US ENERGY CORP33.5No moat
  4. #202TOMZ TOMI ENVIRONMENTAL SOLUTIONS, INC.33.5No moat

Compare PRPL with its nearest peers →All Materials companies on the Index →

Common questions about PRPL

Does PURPLE INNOVATION, INC. have an economic moat?
Based on its FY2025 SEC filings, the Moat Index scores PURPLE INNOVATION, INC. (PRPL) 33.6 out of 100 — below the Shallow-moat bar, so no moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 30, pricing power 61, returns on capital 0, balance-sheet safety 28, capital allocation 49.
How has PRPL's Moat Score changed over time?
The record logs 15 readings since Jul 17, 2026; the latest reads 33.6 out of 100 (no moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.

Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell PRPL. See the disclaimer.