Flagship explainer
How PURPLE INNOVATION, INC. makes its money
Start with a dollar of revenue and follow what the filing says remains.
Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.
| Filed line | Value | % of revenue | Source |
|---|---|---|---|
| $469M | 100% |
| |
| Cost of revenue | $280M | 60% |
|
| $189M | 40% |
| |
| −$43M | −9% |
| |
| Income before tax | −$51.3M | −11% |
|
| Income tax | $207000 | 0% |
|
| −$51.4M | −11% |
|
Source:
- SEC filing · FY 2025Filing detailsAccession 0001213900-26-036974