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WHEELS UP EXPERIENCE INC.

UP · Industrials · $4.4B mkt cap · FY2025 filings · · not refreshed in 35 days · No moat ·

Price verdict withheld — value if growth stopped today unreliable

No moat
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The five investor questions

20

2021–2025 (latest 5 aligned FYs; v3 window cap 5): revenue $1.2B to $736M, decreasing; diluted EPS -1.86 to -0.42, increasing. Latest-filed diluted EPS remains usable for Business Trend, but an integer share-count change lacks enough evidence to confirm a comparable EPS basis; valuation growth therefore stays at 0%.

0

Median gross margin 7.5% over 7y, variable.

0

Median ROIC -204.3%, above the 12% hurdle in 0% of years.

28

Net debt/EBITDA n/ax, interest coverage -2x.

24

Owner earnings changed trend unclear over up to the ten most recent annual observations.

Price vs. value if growth stopped today

A cautious baseline, not a price target: what the shares may support if normalized owner earnings simply hold steady.

Above value if growth stopped todayBelow value if growth stopped today
No price data
Not reported
Unavailable — insufficient owner-earnings data
Unavailable — insufficient growth-model data
$6.06
No price data

This zero-growth estimate assumes trailing owner earnings persist — unreliable for declining businesses. UP revenue fell in each of the three most recent year-over-year FY comparisons, so this estimate is flagged as unreliable for this company.

Among the current top-score group, the median current price is 239% above the zero-growth estimate across 48 of the current top 50 companies by Moat Score with both values.

Score records captured Jul 26, 2026.

Exactly which 50 companies?

FTNT, META, MEDP, IBEX, MSFT, GOOGL, LULU, ANF, IDXX, TXRH, FHI, QLYS, FFIV, ADBE, LLY, MANH, VEEV, GRMN, SSD, MNST, DOCS, MCO, CPRT, NTAP, LRCX, NVDA, CORT, SFM, MPTI, ULTA, SN, RMD, ROL, PAYC, IRMD, INTU, DECK, MORN, LGCY, DAL, GWW, ISRG, MPWR, CTAS, LOPE, MRK, CMG, FAST, BKNG, ORLY

Missing a usable price or zero-growth estimate: ANF, BKNG.

Model details under moat-index@3.0.0: zero-growth multiple 11.1×, capped-growth comparison at no more than 18×; 9% discount rate; high-end growth 0% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.

8 years of fundamentals

The business, in plain English

WHEELS UP EXPERIENCE INC. booked $736M of revenue in FY2025 in the Industrials sector and kept 10.0% of it as gross profit — a thin-margin business by that measure. After every other cost, −39.9% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $385M (FY2019) to $736M (FY2025) — about 11.4% a year compounded over 6 years.

The balance sheet carried $335M of total debt in FY2025. Balance-Sheet Safety scores it 28/100.

Put together: Balance-Sheet Safety is the strongest of the five filters (28/100) and Pricing Power the weakest (0/100), which is how UP lands at 14/100 — a None moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2018–FY2025 · 8 fiscal years, normalized from UP’s SEC filings

Sales, as filed$736M FY2025
$0$1B201820212025
Revenue kept after cost of goods10.0% FY2025
0%5%10%201820212025
Standard ROIC or separately labeled Operating ROICROIC −378.6% FY2023

Not meaningful FY2021–2022: invested capital is negative (cash exceeds debt + equity). Not meaningful FY2024–2025: invested capital is negative (cash exceeds debt + equity)

−400%−200%0%201820212025
Cash an owner could take out−$294M FY2025
−$400M−$200M$0201820212025

The explained ROIC gaps have filed inputs but no meaningful positive invested-capital denominator. Other gaps mean the item is not in the filings for that year. The series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Flagship explainer

How WHEELS UP EXPERIENCE INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$736M · 100%Cost of revenue$663M · 90%Gross profit$73.7M · 10%Operating income−$203M · −28%Income before tax−$291M · −39%Income tax$3.5M · 0%Net income−$294M · −40%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$736M100%
Cost of revenue$663M90%
$73.7M10%
−$203M−28%
Income before tax−$291M−39%
Income tax$3.5M0%
−$294M−40%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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Flagship explainer

What WHEELS UP EXPERIENCE INC. owns — and owes

WHEELS UP EXPERIENCE INC.'s filing tags don't support a full breakdown — here's what is filed:

Table alternative
Filed lineValue% of assetsSource
Total assets$969M100%
Cash and equivalents$134M14%
$335M35%
Stockholders’ equity−$392M−40%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set

Flagship explainer

What drives WHEELS UP EXPERIENCE INC.’s return on equity?

ROE is five filed business factors multiplied together.

DuPont return on equity factor treeReturn on equity branches into tax burden, interest burden, operating margin, asset turnover, and the equity multiplier.Return on equity99%Tax burden101%net income ÷ pretax incomeInterest burden143%pretax ÷ operating incomeOperating margin−28%operating income ÷ revenueAsset turnover0.69×revenue ÷ average assetsEquity multiplier-3.58×average assets ÷ average equityAs of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com
DuPont source inputs
InputValueFiscal yearSource
−$294MFY2025
Income before tax−$291MFY2025
Operating income−$203MFY2025
$736MFY2025
Ending assets$969MFY2025
Beginning assets$1.2BFY2024
−$392MFY2025
−$202MFY2024
Source:
  • SEC filingFiling detailsAccession 0001628280-26-016512
· event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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Flagship explainer

Where WHEELS UP EXPERIENCE INC.'s cash went

WHEELS UP EXPERIENCE INC.’s filing does not supply enough provenance-matched cash-flow lines for a truthful flow chart — here’s what is filed:

Table alternative
Filed lineValue% of cash from operationsSource
Cash from operations−$166M−100%
Depreciation and amortization$61.2M37%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set

Curated 19-manager tier

Who reported holding WHEELS UP EXPERIENCE INC.

Delayed public 13F reports for 2026-Q2—not live positions, trades, or recommendations.

0 holding0 exited0 not holding0/19 resolved19 not retrieved

Named manager positions and quarter-over-quarter changes
ManagerReported positionQuarter-over-quarterFiling accession
Abrams CapitalNot retrievedComparison not retrievedFiling not retrieved
Akre CapitalNot retrievedComparison not retrievedFiling not retrieved
Baupost GroupNot retrievedComparison not retrievedFiling not retrieved
Berkshire HathawayNot retrievedComparison not retrievedFiling not retrieved
Brave Warrior AdvisorsNot retrievedComparison not retrievedFiling not retrieved
Dodge & CoxNot retrievedComparison not retrievedFiling not retrieved
First EagleNot retrievedComparison not retrievedFiling not retrieved
FundsmithNot retrievedComparison not retrievedFiling not retrieved
Gardner Russo & QuinnNot retrievedComparison not retrievedFiling not retrieved
Gates Foundation TrustNot retrievedComparison not retrievedFiling not retrieved
Mairs & PowerNot retrievedComparison not retrievedFiling not retrieved
Markel / Markel-GaynerNot retrievedComparison not retrievedFiling not retrieved
Oakmark / Harris AssociatesNot retrievedComparison not retrievedFiling not retrieved
Pershing SquareNot retrievedComparison not retrievedFiling not retrieved
Polen CapitalNot retrievedComparison not retrievedFiling not retrieved
Sequoia / Ruane CunniffNot retrievedComparison not retrievedFiling not retrieved
Southeastern Asset ManagementNot retrievedComparison not retrievedFiling not retrieved
Tweedy, BrowneNot retrievedComparison not retrievedFiling not retrieved
Yacktman Asset ManagementNot retrievedComparison not retrievedFiling not retrieved

Position size uses shares and filed value from each manager’s 13F. Portfolio weight uses the eligible long-share filing denominator. Changes compare only with the immediately preceding calendar quarter.

Source: Filing source not retrieved · event Jun 30, 2026 · retrieved Jul 26, 2026

Flagship explainer

What WHEELS UP EXPERIENCE INC. insiders reported

We could not retrieve insider activity for this rendering; no zero-activity claim is shown.

Unavailable: Form 4 activity could not be retrieved for this rendering.

Moat Score history

15 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale14.3 / 100
0406080100WideNarrowShallowNo moatJul 17, 2026Jul 26, 2026

Breaks in the line mark methodology or normalizer upgrades — readings across versions aren’t compared, so a level shift there isn’t a change in the business.

Tier changesSame-methodology and same-normalizer crossings of the Wide / Narrow / Shallow bars

  1. Normalizer upgraded unstamped (version unknown)moat-xbrl-normalizer@1.1.0 — readings across versions aren’t comparedJul 26, 2026
  2. Methodology upgraded moat-index@2.0.0moat-index@3.0.0 — readings across versions aren’t comparedJul 23, 2026
  3. Methodology upgraded moat-index@1.2.0moat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026

Scores are logged append-only and never overwritten — this record cannot be reconstructed retroactively, which is exactly why it’s worth keeping.

Insider activity

Form 4 reports mix P/S market or private transactions with compensation-plan mechanics. Activity casually described as “insider selling” can include compensation mechanics; awards, tax withholding, and option exercises are shown by their exact filed class here, never collapsed into “Bought” or “Sold.”

These are disclosed filing facts and arithmetic aggregates, not a signal or verdict.

The insider-filing service is temporarily unavailable, so no partial or guessed answer is shown for UP.

Track record

How WHEELS UP EXPERIENCE INC.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.

Point-in-time scores 2020–2025, one methodology version · reconstructed from filings on file each Dec 31 — never with hindsight

Point-in-time Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year

How to read this: each dot is what the engine would have scored UP on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.

0406080100WideNarrowShallowNo moatPoint-in-time Moat Score0.5125102050100Indexed price · log scale (2021 = 100)2020202120222023202420252026

Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.

What followed, in the years it rated Wide

In the reconstructed history shown, UP did not rate Wide-moat in any year, so there is no wide-moat track record to report. That absence is itself the honest answer — we don’t manufacture a comparison where the rating never earned one.

Industrials context

#439 of 446 scored Industrials companies, ranked by Moat Score.

Nearest peers by Moat Score

  1. #437VSTS Vestis Corp14.9No moat
  2. #438SGLY Singularity Future Technology Ltd.14.5No moat
  3. #440SLND SOUTHLAND HOLDINGS, INC.14.3No moat
  4. #441VATE INNOVATE CORP.13.8No moat

Compare UP with its nearest peers →All Industrials companies on the Index →

Common questions about UP

Does WHEELS UP EXPERIENCE INC. have an economic moat?
Based on its FY2025 SEC filings, the Moat Index scores WHEELS UP EXPERIENCE INC. (UP) 14.3 out of 100 — below the Shallow-moat bar, so no moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 20, pricing power 0, returns on capital 0, balance-sheet safety 28, capital allocation 24.
How has UP's Moat Score changed over time?
The record logs 15 readings since Jul 17, 2026; the latest reads 14.3 out of 100 (no moat). No tier changes on record yet. (Methodology or normalizer upgrades on Jul 20, 2026, Jul 23, 2026, Jul 26, 2026 re-based the score; readings across versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.

Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell UP. See the disclaimer.