Flagship explainer

How WHEELS UP EXPERIENCE INC. makes its money

Start with a dollar of revenue and follow what the filing says remains.

revenueBranching filed flows with values and percentages directly labeled. Missing filing concepts are omitted rather than estimated.Revenue$736M · 100%Cost of revenue$663M · 90%Gross profit$73.7M · 10%Operating income−$203M · −28%Income before tax−$291M · −39%Income tax$3.5M · 0%Net income−$294M · −40%As of 2025-12-31 · 1 SEC filing sourceBuy Like Buffett · buylikebuffett.com

Honest partial: the filing did not provide a normalized tag for Research and development, Selling, general and administrative; those components are omitted, not plugged.

Table alternative
Filed lineValue% of revenueSource
$736M100%
Cost of revenue$663M90%
$73.7M10%
−$203M−28%
Income before tax−$291M−39%
Income tax$3.5M0%
−$294M−40%
Source: · event Dec 31, 2025 · retrieved Jul 26, 2026 · annual-row source set
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