The Moat Index

WHIRLPOOL CORP /DE/

WHR · Industrials · $2.1B mkt cap · FY2025 filings · No moat ·

Doesn't clear the bar

29/ 100
No moat

The four filters

Pricing power26

Median gross margin 16.9% over 10y, stable.

Returns on capital44

Median ROIC 10.3%, above the 9% hurdle in 60% of years.

Balance-sheet safety1

Net debt/EBITDA 5.0x, interest coverage 2x.

Capital discipline40

Owner earnings -10.8%/yr, share count shrinking (buybacks).

Margin of safety

Above valueOn sale
39% below value
Owner earnings (normalized)
$318.0M
Est. intrinsic value / share
$63.10
Recent price
$38.24
Discount to value
39% below value

Conservative model: 9% discount rate, 0% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

19 years of fundamentals

The business, in plain English

WHIRLPOOL CORP /DE/ booked $15.5B of revenue in FY2025 in the Industrials sector and kept 15.4% of it as gross profit — a thin-margin business by that measure. After every other cost, 2.0% of each revenue dollar reached the bottom line.

Across the filed record, revenue shrank from $18.9B (FY2008) to $15.5B (FY2025) — about −1.2% a year compounded over 17 years.

It earned 7.1% on invested capital in FY2025, with a median of 12.2% across 18 filed years. The Returns on Capital filter above scores it 44/100.

The balance sheet carried $6.5B of total debt in FY2025 against $318.0M of owner earnings — roughly 20.5 years of owner earnings to retire it all. Balance-Sheet Safety scores it 1/100.

The share count fell 25.3% between FY2009 and FY2025 — management has been retiring shares, which concentrates each remaining owner's claim. Capital Discipline scores it 40/100.

Put together: Returns on Capital is the strongest of the four filters (44/100) and Balance-Sheet Safety the weakest (1/100), which is how WHR lands at 29/100 — a None moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

FY2007–FY2025 · 19 fiscal years, normalized from WHR’s SEC filings

RevenueSales, as filed$15.5B FY2025
$0$10B$20B2007201320192025
Gross marginRevenue kept after cost of goods15.4% FY2025
0%10%20%2007201320192025
Return on invested capitalOperating profit on the capital employed7.1% FY2025
0%20%2007201320192025
Owner earningsCash an owner could take out$318.0M FY2025
$0$2B2007201320192025

Gaps in a line mean that item isn’t in WHR’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Moat Score history

3 logged readings since Jul 17, 2026 · append-only, never rewritten

Moat Score over timeLast scored reading of each day, on the 0–100 scale29.0 / 100
0406080100WideNarrowShallowNo moatJul 17, 2026

Score history begins Jul 17, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — WHR has read No moat for every logged capture since Jul 17, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Industrials context

#210 of 309 scored Industrials companies, ranked by Moat Score.

Nearest peers by Moat Score

  1. #208CMCO Columbus McKinnon Corporation29.2 out of 100, No moatNo moat
  2. #209MTRN MATERION CORPORATION29.1 out of 100, No moatNo moat
  3. #211FET FORUM ENERGY TECHNOLOGIES, INC.29.0 out of 100, No moatNo moat
  4. #212CETX CEMTREX, INC.28.9 out of 100, No moatNo moat

Compare WHR with its nearest peersAll Industrials companies on the Index →

Common questions about WHR

Does WHIRLPOOL CORP /DE/ have an economic moat?
Based on its FY2025 SEC filings, the Moat Index scores WHIRLPOOL CORP /DE/ (WHR) 29.0 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 26, returns on capital 44, balance-sheet safety 1, capital discipline 40.
Is WHR stock trading below its intrinsic value?
Against a deliberately conservative owner-earnings model (9% discount rate, 0% assumed growth, capped at 4%), estimated intrinsic value is $63.10 per share versus a recent price of $38.24 — 39% below value. This is an educational estimate computed from primary SEC filings, not investment advice.
How has WHR's Moat Score changed over time?
The record logs 3 readings since Jul 17, 2026; the latest reads 29.0 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.
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WHIRLPOOL CORP /DE/ (WHR) Moat Score — The Moat Index · Buy Like Buffett