The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AAP · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

NEGG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

JOUT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

GROV · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureAAPNEGGJOUTGROV
Moat Score (0–100)4849 (highest)4848
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend1549 (highest)1020
Pricing power72666383 (highest)
Returns on capital594170 (highest)
Balance-sheet safety5573 (highest)5555
Capital discipline401544 (highest)35
Price vs. high estimate313% above high estimate83% above high estimate (largest discount to high estimate)No price dataNo price data
Market cap$3.3B$65.2MNot reported$45M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2012FY2025FY2025