The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ALSN · Consumer Discretionary · Wide moat

Wide moat

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FIVE · Consumer Discretionary · Wide moat

Wide moat

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BRC · Consumer Discretionary · Wide moat

Wide moat

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INCY · Consumer Discretionary · Wide moat

Wide moat

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MeasureALSNFIVEBRCINCY
Moat Score (0–100)85 (highest)85 (highest)85 (highest)84
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend828494 (highest)90
Pricing power816284100 (highest)
Returns on capital97100 (highest)9586
Balance-sheet safety81100 (highest)7373
Capital allocation85 (highest)797970
46% above value if growth stopped today (largest discount to value if growth stopped today)262% above value if growth stopped today118% above value if growth stopped today252% above value if growth stopped today
Market cap$10.1B$11.2B$4.5B$23.4B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2025FY2025