The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AMBO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BBWI · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MCFT · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

KSS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureAMBOBBWIMCFTKSS
Moat Score (0–100)58 (highest)58 (highest)58 (highest)58 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend82 (highest)504443
Pricing power91 (highest)693863
Returns on capital0100 (highest)9041
Balance-sheet safety40337492 (highest)
Capital discipline78 (highest)404550
Price vs. high estimate1331% above high estimate60% below high estimate (largest discount to high estimate)35% below high estimateNo price data
Market cap$132.6M$4.1B$403.3M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2026FY2025FY2026