The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ASO · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

LEVI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

BJ · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

FND · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureASOLEVIBJFND
Moat Score (0–100)76 (highest)76 (highest)76 (highest)76 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend295391 (highest)56
Pricing power5489 (highest)3572
Returns on capital100 (highest)93100 (highest)72
Balance-sheet safety978094100 (highest)
Capital allocation100 (highest)656078
48% below value if growth stopped today (largest discount to value if growth stopped today)No price data107% above value if growth stopped today112% above value if growth stopped today
Market cap$3.0BNot reported$12.0B$5.8B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2026FY2025