The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ATMU · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

LOW · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

OXM · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

BLMH · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureATMULOWOXMBLMH
Moat Score (0–100)6768 (highest)6767
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend81395385 (highest)
Pricing power425896 (highest)64
Returns on capital100 (highest)100 (highest)68
Balance-sheet safety58575596 (highest)
Capital allocation5684 (highest)6424
No price data50% above value if growth stopped today44% below value if growth stopped today (largest discount to value if growth stopped today)No price data
Market capNot reported$116.5B$580M$2.7M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2026FY2024