The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

AYI · Industrials · Narrow moat

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EXPE · Industrials · Narrow moat

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WSO · Industrials · Narrow moat

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WHD · Industrials · Narrow moat

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The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

MeasureAYIEXPEWSOWHD
Moat Score (0–100)7778 (highest)7777
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend87 (highest)8564
Pricing power70100 (highest)4363
Returns on capital9842100 (highest)100 (highest)
Balance-sheet safety746299100 (highest)
Capital allocation56100 (highest)8044
No price data243% above value if growth stopped todayNo price dataNo price data
Market capNot reported$30.4BNot reportedNot reported
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025