The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BAH · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

COST · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

WSM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GCT · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureBAHCOSTWSMGCT
Moat Score (0–100)7980 (highest)80 (highest)79
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8598 (highest)5795
Pricing power90 (highest)276228
Returns on capital97100 (highest)100 (highest)100 (highest)
Balance-sheet safety25100 (highest)100 (highest)73
Capital allocation100 (highest)7780100 (highest)
12% above value if growth stopped today (largest discount to value if growth stopped today)493% above value if growth stopped today115% above value if growth stopped todayNo price data
Market cap$8.7B$414.4B$26.9BNot reported
Moat tierNarrow moatWide moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2026FY2025