The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BBLR · Technology · No moat

No moat

Doesn't clear the bar

ZG · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

SBIG · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

ALKT · Technology · No moat

No moat

Doesn't clear the bar

MeasureBBLRZGSBIGALKT
Moat Score (0–100)40 (highest)40 (highest)40 (highest)40 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6065 (highest)2965 (highest)
Pricing power8884100 (highest)83
Returns on capital0 (highest)0 (highest)0 (highest)0 (highest)
Balance-sheet safety28 (highest)28 (highest)28 (highest)28 (highest)
Capital allocation242444 (highest)24
No price dataNo price dataNo price dataNo price data
Market cap$213107$7.8B$242744$1.8B
Moat tierNo moatShallow moatShallow moatNo moat
Filing dateFY2025FY2025FY2025FY2025