The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BBWI · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

THRM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MCRI · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

FC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureBBWITHRMMCRIFC
Moat Score (0–100)55 (highest)55 (highest)55 (highest)54
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend315987 (highest)49
Pricing power6941797 (highest)
Returns on capital100 (highest)372638
Balance-sheet safety3397 (highest)7848
Capital allocation404076 (highest)40
58% below value if growth stopped today (largest discount to value if growth stopped today)118% above value if growth stopped today133% above value if growth stopped today3% below value if growth stopped today
Market cap$4.0B$1.3B$2.1B$250M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2026FY2025FY2025FY2025