The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BIAF · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

GO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

CHGG · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureBIAFGOMGCHGG
Moat Score (0–100)34 (highest)34 (highest)34 (highest)34 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend576073 (highest)15
Pricing power544991 (highest)
Returns on capital06011 (highest)
Balance-sheet safety55 (highest)282828
Capital allocation24 (highest)24 (highest)2024 (highest)
No price data28% above value if growth stopped todayNo price data76% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$3M$884MNot reported$107M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025