The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BJ · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

ULS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

LEVI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

ASO · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureBJULSLEVIASO
Moat Score (0–100)76 (highest)76 (highest)76 (highest)76 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend91 (highest)725329
Pricing power358289 (highest)54
Returns on capital100 (highest)100 (highest)93100 (highest)
Balance-sheet safety94788097 (highest)
Capital allocation604965100 (highest)
107% above value if growth stopped today400% above value if growth stopped todayNo price data48% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$12.0B$17.2BNot reported$3.0B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2025FY2026