The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BKNG · Industrials · Wide moat

Wide moat

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The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

DAL · Industrials · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

GWW · Industrials · Wide moat

Wide moat

On the watchlist

GGG · Industrials · Wide moat

Wide moat

On the watchlist

MeasureBKNGDALGWWGGG
Moat Score (0–100)8990 (highest)90 (highest)89
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend100 (highest)959276
Pricing power100 (highest)6689
Returns on capital95100 (highest)100 (highest)97
Balance-sheet safety61100 (highest)91100 (highest)
Capital discipline65100 (highest)83
Price vs. high estimateNo price data45% above high estimate (largest discount to high estimate)113% above high estimate50% above high estimate
Market cap$5.6B$55.6B$65.5B$13.1B
Moat tierWide moatWide moatWide moatWide moat
Filings as ofFY2025FY2025FY2025FY2025