The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BLMH · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

OXM · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

ATMU · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

KTB · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureBLMHOXMATMUKTB
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend85 (highest)538173
Pricing power6496 (highest)4269
Returns on capital—68100 (highest)92
Balance-sheet safety96 (highest)555827
Capital allocation24645674 (highest)
No price data62% below value if growth stopped today (largest discount to value if growth stopped today)No price data43% above value if growth stopped today
Market cap$2.3M$396MNot reported$4.0B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2024FY2026FY2025FY2025