The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BRC · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

FIVE · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

ALSN · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

INCY · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureBRCFIVEALSNINCY
Moat Score (0–100)85 (highest)85 (highest)85 (highest)84
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend93 (highest)848290
Pricing power846281100 (highest)
Returns on capital95100 (highest)9786
Balance-sheet safety73100 (highest)8173
Capital allocation807985 (highest)70
79% above value if growth stopped today297% above value if growth stopped today34% above value if growth stopped today (largest discount to value if growth stopped today)238% above value if growth stopped today
Market cap$3.9B$12.3B$9.3B$22.4B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2026FY2026FY2025FY2025