The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

BYD · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

JILL · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

ACFN · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

AEO · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureBYDJILLACFNAEO
Moat Score (0–100)6869 (highest)69 (highest)68
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend90 (highest)568045
Pricing power—97 (highest)8559
Returns on capital44881890 (highest)
Balance-sheet safety4056100 (highest)100 (highest)
Capital allocation100 (highest)496048
22% below value if growth stopped today29% below value if growth stopped today (largest discount to value if growth stopped today)3372% above value if growth stopped today18% above value if growth stopped today
Market cap$5.3B$365M$45.9M$3.0B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2026