The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

COKE · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

BRBR · Consumer Staples · Narrow moat

Narrow moat

Wonderful & reasonably priced

PM · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

VITL · Consumer Staples · Narrow moat

Narrow moat

On the watchlist

MeasureCOKEBRBRPMVITL
Moat Score (0–100)7475 (highest)7473
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend95 (highest)7595 (highest)
Pricing power5955100 (highest)52
Returns on capital86100 (highest)100 (highest)87
Balance-sheet safety70263873 (highest)
Capital allocation80100 (highest)5960
No price data27% below value if growth stopped today (largest discount to value if growth stopped today)No price data105% above value if growth stopped today
Market capNot reported$1.5BNot reported$583M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025