The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

COST · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

RVLV · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

GNTX · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

WSM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureCOSTRVLVGNTXWSM
Moat Score (0–100)8081 (highest)8080
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend98 (highest)578357
Pricing power2789 (highest)5862
Returns on capital100 (highest)96100 (highest)100 (highest)
Balance-sheet safety100 (highest)100 (highest)100 (highest)100 (highest)
Capital allocation77626280 (highest)
493% above value if growth stopped today176% above value if growth stopped today14% above value if growth stopped today (largest discount to value if growth stopped today)115% above value if growth stopped today
Market cap$414.4B$1.8B$4.9B$26.9B
Moat tierWide moatWide moatWide moatNarrow moat
Filing dateFY2025FY2025FY2025FY2026