The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CRAI · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

IT · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

CTAS · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

ASO · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

MeasureCRAIITCTASASO
Moat Score (0–100)8788 (highest)8786
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend95 (highest)95 (highest)8978
Pricing power97 (highest)7754
Returns on capital939092100 (highest)
Balance-sheet safety61569097 (highest)
Capital discipline100 (highest)100 (highest)88100 (highest)
Price vs. high estimate20% above high estimate32% below high estimate217% above high estimate54% below high estimate (largest discount to high estimate)
Market cap$1.1B$9.9B$81.3B$3.1B
Moat tierWide moatWide moatWide moatWide moat
Filings as ofFY2025FY2025FY2025FY2026