The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

CRI · Consumer Discretionary · Shallow moat

Shallow moat

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JAKK · Consumer Discretionary · Shallow moat

Shallow moat

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SAH · Consumer Discretionary · Shallow moat

Shallow moat

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BLMN · Consumer Discretionary · Shallow moat

Shallow moat

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MeasureCRIJAKKSAHBLMN
Moat Score (0–100)56 (highest)56 (highest)56 (highest)56 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend163650 (highest)33
Pricing power744629100 (highest)
Returns on capital97 (highest)854555
Balance-sheet safety5573 (highest)5853
Capital allocation4042100 (highest)40
45% below value if growth stopped today (largest discount to value if growth stopped today)26% below value if growth stopped today41% below value if growth stopped today40% below value if growth stopped today
Market cap$1.4B$278M$3.5B$677M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025