The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

DDS · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

BDL · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BBY · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

NROM · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MeasureDDSBDLBBYNROM
Moat Score (0–100)62 (highest)62 (highest)62 (highest)62 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend43551578 (highest)
Pricing power50 (highest)—42—
Returns on capital—64100 (highest)100 (highest)
Balance-sheet safety6772100 (highest)40
Capital allocation89 (highest)585430
100% below value if growth stopped today (largest discount to value if growth stopped today)62% above value if growth stopped today37% above value if growth stopped today132% above value if growth stopped today
Market cap$10.1M$90.7M$20.9B$13.1M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2026FY2025