The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

FC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MCRI · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BBWI · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

BLDR · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MeasureFCMCRIBBWIBLDR
Moat Score (0–100)5455 (highest)55 (highest)54
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend4987 (highest)3115
Pricing power97 (highest)76939
Returns on capital3826100 (highest)79
Balance-sheet safety4878 (highest)3357
Capital allocation40764082 (highest)
3% below value if growth stopped today133% above value if growth stopped today58% below value if growth stopped today (largest discount to value if growth stopped today)55% below value if growth stopped today
Market cap$250M$2.1B$4.0B$8.1B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2025