The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

FCN · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

ARHS · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

PAYX · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

CAKE · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureFCNARHSPAYXCAKE
Moat Score (0–100)8283 (highest)83 (highest)82
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend8790 (highest)8988
Pricing power5665100 (highest)100 (highest)
Returns on capital76100 (highest)100 (highest)78
Balance-sheet safety92100 (highest)5781
Capital allocation100 (highest)606865
64% above value if growth stopped today47% above value if growth stopped today (largest discount to value if growth stopped today)117% above value if growth stopped today273% above value if growth stopped today
Market cap$4.9B$1.1B$40.4B$4.2B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2026FY2025