The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

FND · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

BJ · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

ASO · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

G · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureFNDBJASOG
Moat Score (0–100)76 (highest)76 (highest)76 (highest)75
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5691 (highest)2987
Pricing power72 (highest)355460
Returns on capital72100 (highest)100 (highest)73
Balance-sheet safety100 (highest)949764
Capital allocation7860100 (highest)88
112% above value if growth stopped today107% above value if growth stopped today48% below value if growth stopped today (largest discount to value if growth stopped today)9% below value if growth stopped today
Market cap$5.8B$12.0B$3.0B$5.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2026FY2025