The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

G · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

ASO · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

FND · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

R · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureGASOFNDR
Moat Score (0–100)7576 (highest)76 (highest)74
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend87 (highest)295680
Pricing power605472100 (highest)
Returns on capital73100 (highest)72
Balance-sheet safety6497100 (highest)26
Capital allocation88100 (highest)7892
9% below value if growth stopped today48% below value if growth stopped today (largest discount to value if growth stopped today)112% above value if growth stopped today83% above value if growth stopped today
Market cap$5.3B$3.0B$5.8B$10.6B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025