The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GAP · Consumer Discretionary · Narrow moat

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GOLF · Consumer Discretionary · Narrow moat

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HLT · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

NGVC · Consumer Discretionary · Narrow moat

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MeasureGAPGOLFHLTNGVC
Moat Score (0–100)71 (highest)71 (highest)71 (highest)70
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6678100 (highest)92
Pricing power6284 (highest)49
Returns on capital90 (highest)507863
Balance-sheet safety80 (highest)65673
Capital allocation5678100 (highest)76
5% above value if growth stopped today (largest discount to value if growth stopped today)No price data389% above value if growth stopped today160% above value if growth stopped today
Market cap$7.1BNot reported$74.9B$689M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2025FY2025