The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GGG · Industrials · Wide moat

Wide moat

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GWW · Industrials · Wide moat

Wide moat

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BKNG · Industrials · Wide moat

Wide moat

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The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

LII · Industrials · Wide moat

Wide moat

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MeasureGGGGWWBKNGLII
Moat Score (0–100)8990 (highest)8984
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7692100 (highest)91
Pricing power8966100 (highest)47
Returns on capital97100 (highest)95100 (highest)
Balance-sheet safety100 (highest)916184
Capital allocation83100 (highest)100 (highest)
143% above value if growth stopped today (largest discount to value if growth stopped today)246% above value if growth stopped todayNo price data187% above value if growth stopped today
Market cap$13.1B$65.5B$5.6B$18.8B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2025