The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GPI · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

LOVE · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

UNF · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

HII · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureGPILOVEUNFHII
Moat Score (0–100)61 (highest)61 (highest)61 (highest)61 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend56487076 (highest)
Pricing power2690 (highest)6266
Returns on capital51251464 (highest)
Balance-sheet safety73100 (highest)100 (highest)39
Capital allocation100 (highest)446060
36% below value if growth stopped today (largest discount to value if growth stopped today)10% below value if growth stopped today238% above value if growth stopped today68% above value if growth stopped today
Market cap$3.9B$239M$5.5B$11.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025