The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GROV · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

EZPW · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

NEGG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

TNL · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureGROVEZPWNEGGTNL
Moat Score (0–100)4849 (highest)49 (highest)48
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend2058 (highest)4955
Pricing power839866100 (highest)
Returns on capital04145 (highest)
Balance-sheet safety556373 (highest)1
Capital discipline35241540 (highest)
Price vs. high estimateNo price data376% above high estimate68% above high estimate4% below high estimate (largest discount to high estimate)
Market cap$45.0M$2.7B$59.7M$4.5B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2012FY2025