The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

GWW · Industrials · Wide moat

Wide moat

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SN · Industrials · Wide moat

Wide moat

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DAL · Industrials · Wide moat

Wide moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

BKNG · Industrials · Wide moat

Wide moat

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The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

MeasureGWWSNDALBKNG
Moat Score (0–100)9092 (highest)9089
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend92100 (highest)95100 (highest)
Pricing power6680100 (highest)
Returns on capital100 (highest)100 (highest)100 (highest)95
Balance-sheet safety91100 (highest)100 (highest)61
Capital discipline100 (highest)7965
Price vs. high estimate113% above high estimate330% above high estimate45% above high estimate (largest discount to high estimate)No price data
Market cap$65.5B$21.0B$55.6B$5.6B
Moat tierWide moatWide moatWide moatWide moat
Filings as ofFY2025FY2025FY2025FY2025