The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HII · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

UNF · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

GPI · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

SIG · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureHIIUNFGPISIG
Moat Score (0–100)61 (highest)61 (highest)61 (highest)61 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend76 (highest)705623
Pricing power66 (highest)622662
Returns on capital64145179 (highest)
Balance-sheet safety39100 (highest)73100 (highest)
Capital allocation6060100 (highest)40
68% above value if growth stopped today238% above value if growth stopped today36% below value if growth stopped today (largest discount to value if growth stopped today)17% below value if growth stopped today
Market cap$11.3B$5.5B$3.9B$3.7B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2026