The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HRL · Consumer Staples · No moat

No moat

Doesn't clear the bar

IPST · Consumer Staples · No moat

No moat

Doesn't clear the bar

KHC · Consumer Staples · No moat

No moat

Doesn't clear the bar

JVA · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureHRLIPSTKHCJVA
Moat Score (0–100)3536 (highest)36 (highest)35
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend43704378 (highest)
Pricing power241958 (highest)17
Returns on capital51 (highest)000
Balance-sheet safety42282845 (highest)
Capital allocation1764 (highest)4936
55% above value if growth stopped todayNo price data15% above value if growth stopped today (largest discount to value if growth stopped today)41% above value if growth stopped today
Market cap$13.9B$23.5M$30.4B$19.6M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025