The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

HSTA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

UAA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

ELVG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BRWC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureHSTAUAAELVGBRWC
Moat Score (0–100)45 (highest)45 (highest)45 (highest)45 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend386065 (highest)43
Pricing power100 (highest)7770100 (highest)
Returns on capital689 (highest)0
Balance-sheet safety282855 (highest)55 (highest)
Capital discipline51 (highest)502424
Price vs. high estimateNo price data1716% above high estimateNo price dataNo price data
Market cap$1.0M$3.1B$5.2M$2.8M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2026FY2025FY2025