The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

INCY · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

ALSN · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

BRC · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

IT · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureINCYALSNBRCIT
Moat Score (0–100)8485 (highest)85 (highest)83
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend908293 (highest)74
Pricing power100 (highest)818497
Returns on capital8697 (highest)9590
Balance-sheet safety7381 (highest)7356
Capital allocation708580100 (highest)
238% above value if growth stopped today34% above value if growth stopped today (largest discount to value if growth stopped today)79% above value if growth stopped today61% above value if growth stopped today
Market cap$22.4B$9.3B$3.9B$14.5B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2026FY2025