The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

INCY · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

BRC · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

ALSN · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

IT · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

MeasureINCYBRCALSNIT
Moat Score (0–100)8485 (highest)85 (highest)83
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend9094 (highest)8274
Pricing power100 (highest)848197
Returns on capital869597 (highest)90
Balance-sheet safety737381 (highest)56
Capital allocation707985100 (highest)
252% above value if growth stopped today118% above value if growth stopped today46% above value if growth stopped today10% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$23.4B$4.5B$10.1B$9.9B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2025FY2025FY2025