The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
| Measure | IPAR | WDFC | AWI | PG |
|---|---|---|---|---|
| Moat Score (0–100) | 87 | 89 (highest) | 87 | 83 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 100 (highest) | 86 | 100 (highest) | 74 |
| Pricing power | 70 | 90 (highest) | 61 | 84 |
| Returns on capital | 98 | 100 (highest) | 100 (highest) | 96 |
| Balance-sheet safety | 91 | 96 (highest) | 75 | 85 |
| Capital allocation | 74 | 69 | 100 (highest) | 74 |
| 116% above value if growth stopped today | 301% above value if growth stopped today | 171% above value if growth stopped today | 111% above value if growth stopped today (largest discount to value if growth stopped today) | |
| Market cap | $3.9B | $3.1B | $6.9B | $345.3B |
| Moat tier | Wide moat | Wide moat | Wide moat | Wide moat |
| Filing date | FY2025 | FY2025 | FY2025 | FY2025 |