The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

IPST · Consumer Staples · No moat

No moat

Doesn't clear the bar

ISPR · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

SJM · Consumer Staples · No moat

No moat

Doesn't clear the bar

KHC · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureIPSTISPRSJMKHC
Moat Score (0–100)3637 (highest)37 (highest)36
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend70 (highest)434643
Pricing power192662 (highest)58
Returns on capital04 (highest)0
Balance-sheet safety2855 (highest)4028
Capital allocation64 (highest)243249
No price dataNo price data1026% above value if growth stopped today15% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$23.5M$88.7M$12.6B$30.4B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025